Some questions that you can ask while collecting preliminary info for a press release:
1. Company details
- Company name
- Address
- Website URL
2. Contact details (of single point of contact for this document)
- Contact person name
- Contact person designation
- Email ID
- Direct phone number
- Alternate contact (if any)
3. Press release overview
- Company name
- Date of release
- Date of happening
- City/State/Country
- Contact person for this release
- Telephone number
- Fax number
- E-mail address
- Website link to be given in the release
4. What's the big "announcement"?
5. Description of the announcement - who, what, when, where, why and how here.
6. Supporting details for the announcement
7. Any relevant interesting info, such as statistics, newsmakers in your industry or field that could be worked into the release to make your point
8. What business benefits would your target audience have because of this announcement?
9. Why is your business better or different than your competitors?
10. Testimonials/quotes from the people/users and the management
11. A brief about your company (company boilerplate)
12. Any mandatory information to be put in the release?
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