Here are some questions that you can ask while collecting preliminary information for a website.
1. Company details
- Company name
- Address
- Website URL
2. Contact details (of single point of contact for this document)
- Contact person name
- Contact person designation
- Email ID
- Direct phone number
- Alternate contact (if any)
3. Your organization and your audience
- Business you are in
- Industry(s) you serve
- Goals of your organization
- Formal mission statement/slogan
- Culture of your business
- Target audience
4. Preferred tone of writing
- Friendly/casual
- Cute
- Youthful
- Formal
- Sophisticated and Professional
- Simple and straightforward
- Mature
- High-tech
- Modern
5. Do you have style sheet or conventions to follow while writing content? If yes, please attach the document.
6. Do you have any registered trademarks or service marks that need to be included?
7. Have you prepared a sitemap for your website? If yes, please paste below.
8. Please provide a brief description of the content to be put in each page in the sitemap.
9. What are the keywords to be targeted for SEO? List the 2 keywords for each page in the sitemap.
10. Give few links of competitor websites.
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