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Writing convincing press releases for online publicity |
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ArticlesInformation collection questionnaires:Website informationWebpage informationCase study informationPress release informationBrochure informationProposal information
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Press release for the web is different than that for print mediumOnline news has become more popular than traditional newspapers with more and more people subscribing to news alerts for their domain to stay ahead. The major advantage of such a development is that your press release will make it to the interested reader without any filtering and editing. But writing for the web is an entirely different game because of the changing search landscape. You have to optimize your press release with the right keywords for higher ranking. What's in it for me?Before you get into the writing, make sure that people would want to know what you are talking about. Wait for the right time and the right information before launching your release, to generate maximum response. Your information should be newsworthy for the reader. Follow the structureStarting with a powerful
headline, use power-words to add excitement to your release. The first
line of your release should be the most impressive and informative. Starting
with the date and location, the first line should give just the right
amount of info to trigger the reader to read on. Follow it up with a brief and powerful description and supporting paragraphs answering what, when, where, why, who and how questions. Give relevant quotes to highlight some of the important elements. The closing paragraph should summarize and restate the entire contents of the release. Give the "about us" section in the end. Avoid fancy language; be direct for the web readerA web-reader has a
very short attention span. Write short and easy to understand sentences.
You can give bullet points or lists in your release and using bold or
italicized text if required. Write it for the reader by incorporating
pronouns such as "you" and "your" in your press release.
If you get stuck, keep a good press release in front of your eyes while
framing yours, this will help you stick to the structure and give you
more ideas. Do not forget the sources of the facts that you mention. Give complete contact details at the end of the release. Include name, email, phone number and mailing address if required. Remember that some of the journalists will take info from your website. Make it easier for them by providing company fact sheet, product/service documents, and high-resolution images of your logo and other pictures in the online press kit. Submit your press release to major PR websites on the netAfter you are done,
submit your press release on important PR websites such as PR Web Direct,
PR Newswire, etc. Find the websites that suit your domain and submit your
releases. This will increase your website visitors as well. |
Our aim:To write simple, straightforward documents that are: Informative Illustrative Consistent Formatted Readable Clear and concise Correct Written
for the Optimized
for the Who am I?
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