|
|
Writing convincing customer-facing marketing collateral |
|||
ArticlesInformation collection questionnaires:Website informationWebpage informationCase study informationPress release informationBrochure informationProposal information
|
|
Write for the readerKeep your readers in mind. They might not be aware of your product/service, so you need to educate them and give clear and high-impact information that is laid out well and is easy to read. If you write pages and pages of text, your readers will soon lose interest. Give them the info they would like to know and can relate to, rather than talking about yourself. |
Our aim:To write simple, straightforward documents that are: Informative Illustrative Consistent Formatted Readable Clear and concise Correct Written
for the Optimized
for the |
Forget about the greatness of your company for a whileYes, we know your company is among the leaders in one thing or the other. But, please give it a break. Giving a short description about your company, which includes key facts and achievements, at the end of your marketing collaterals is a good idea. Starting your document with boastful information about your company is a bad idea. Create different collaterals for different sets of audiencesYou may create separate documents for different industries, company types, products, services, users, etc. You can also create short, detailed, online and offline versions of the same document. You should also keep a plain-text version of each document. Give the vital information and chop the restIf there are even minor chances of cutting some portion of text - cut it. Don't let it be there out of utter laziness. This gives a crisp and to-the-point air to your document. Most professional documents come straight to the point, proceed logically and end with an impact. If you talk more, chances are people will get confused. Quality is crucialThe way you write on blogs is not the way you would write for your marketing collateral. Marketing collateral has to be persuasive and should contain the right triggers at the right places. Get communication professionals for doing this task, because your marketing collateral makes the first impression on your prospects. Make attractive collateral in harmony with your brand imageryEmploy an advertising
agency or an experienced designer to give a design twist to your collateral
and maintain the continuity across all types of collateral. Design should
not thwart the content; rather it should accentuate the impact of your
content. Make sure that your brand imagery or identity is maintained across
different types of collateral. ****************************************************************************************************
|
|||
